Mary J. Blige Addresses Chicken Wraps Controversy-”It Hurt Me So Bad”
Mary J. Blige shocked several people a couple of months ago, when a Burger King commercial surfaced starring the Queen of R&B. It appeared that Blige was incredibly in love with the fast food chain’s Chicken Wraps. This offended many people, including various African American rights groups that claimed a Black woman singing about chicken could be categorized as “buffoonery”. Not too long after Blige received an immense amount of backlash did she release a statement claiming the commercial was not at all what she expected, and the tv ad was pulled from air.
Mary J. Blige has now finally addressed the commercial, speaking to Hot 97′s Angie Martinez about how broken she was over the out pour of negative reactions she received.
Blige on her first reaction to the Burger King commercial
I went online to listen to the remix I did with Fat Joe and I’m looking for that and all I see is Burger King, chicken, buffoonery and I’m like, “What the heck?” It just broke my heart that people were going crazy and I understand the laughter and the jokes that was happening. That’s all good! You’re supposed to do that when something like that happens . It made people’s website [hits] go up. It made people get more ratings on their radio stations. Cool. Whatever. Hehe Haha, but the thing that hurt me is when people were just starting to say vicious and negative things that didn’t even have nothing to do with that. What it did was expose everyone and everything that was in my life and it showed me who my friends are.
When I saw it, it hurt me so bad. It looked like soft porn. On the part where it says “What’s in the chicken wrap?” How about this, I was asking them a question for real. I couldn’t remember the words so I was like, “What’s in the chicken warp?” They sped it up and made me look ridiculous. It was like I wanted to crawl under the bed. It was crazy how I felt, you don’t even know. I had to go to the airport the next day when it was hot off the press. It was a mistake! People look at it as a mistake but I did it because I thought it was something that wouldn’t come out like that.
Blige on her original expectations from the commercial
It was sold to us that I would be shot in an iconic way and it was going to be great so I was looking for someone to have mercy but no one had mercy and it’s cool. It was a learning experience.
Blige on how the negative comments affected her
It hurt my feelings. It crushed me for like two days but after those two days I got up and I kept going. Andre Harrell, my real family members stood up for me but all those fair-weather friends, and suckas that were online poppin’ junk. People were jumping out saying “Uh-Oh, I didn’t do that, not me.” It’s like who asked you? And that’s the type of stuff that hurt my feelings so bad and I want to apologize to everyone that was offended or thought that I would do something so disrespectful to our culture. I would never do anything like that purposely. I thought I was doing something right so forgive me and now I’m moving on.
Blige on if she felt the commercial was a mistake
Now I feel like I did. I didn’t know I was making one honestly. First of all, as a kid I always wanted to do something like a Burger King commercial, or ‘have it your way’ or even a McDonald’s commercial. When we were kids, my father, who is a musician wrote us a jingle to McDonalds, which is crazy. At the end of the day, it’s something that I always wanted to do and dreamed about and that’s why I did it. No, they didn’t pay me $2 million dollars. It was about an branding opportunity.
Blige on turning down good money to promote products
Listen, Proactive came to me asking me to be a spokesperson for their line. I don’t use proactive and it was a lot of money and it was way more money than $2 million dollars. My fans look at me and they want to do everything I want to do. What is she using on her skin? What is she wearing on her hair? I’m more concerned about my fans and telling them what’s real then somemoney. I’ve turned down alcohol and they always come with the most money and I’m like, ‘no, I’m not doing that,’ because here I am saying I want to turn my life around and I don’t abuse alcohol anymore so why am I going to sell it to you?